Social Judgement Theory

“Suggests that knowing a person’s attitudes on subjects can provide you with clues about how to approach a persausive effort”(ACT p. 122)

Due to the media and the culture that our generation has been exposed to, chivalry has been taught as a means by which men dote on women and women belittle themselves for men, creating an imbalance between the men and women of our generation.

Our communication effort was to spread knowledge about the current views of chivalry. We attached statistics about chivalry from a Cosmopolitan magazine study to pieces of candy and distributed them to our peers on campus. Also attached to the candy was a link to our tumblr page, encouraging the recipients of these messages to explore and better understand our views on chivalry.